The purpose of this lesson is to understand another set of media measurement called coverage and composition. Just like a few others, these two are companion statistics. You will find that the formula for ratings, reach and coverage sound suspiciously the same and technically they are calculated the same way. It is a matter of … Read more
In this video lesson, you will learn about the media concept of the relationship called Reach and Frequency. This is yet another measure when dealing with media planning, buying and selling, in general. After you finish this video lesson, you will be able to understand the metrics of Reach and Frequency and the concept of audience … Read more
The purpose of this lesson is to understand radio and the concept of working with radio avails or rate cards. Part of this lesson is the topic of the agency commission model, gross rates vs net rates. After you finish this video lesson, you will be able to understand the concept of the agency media commission … Read more
The purpose of this lesson is to continue building upon the application of ratings and impressions as the currency to evaluate the efficiency of programming vehicles and media in general as they relate to pricing and delivery of audiences. In the previous video lesson you learned Calculating Cost per Point or CPP, and Cost per … Read more
The purpose of this lesson is to continue building upon the application of ratings and impressions as the currency to evaluate the efficiency of programming vehicles and media, in general, as they relate to pricing and delivery of audiences. In a previous video lesson, you learned about ratings and impressions. In this lesson, we will … Read more
Rating is the audience of a particular program or station at a specific period of time expressed as a percent of a universe of the demographic. The rating is relative to audience measurement and the price radio and television stations set to sell this air time to buyers, advertising agencies and clients is related to … Read more
Location can make a major difference in the final outcome of your education. There’s little doubt that with an air-tight work ethic and a true commitment to excellence, you can be successful anywhere, but if you dream of becoming a copywriter or art director for a major ad agency, or thriving in the world of … Read more
FIU instills students with marketable skills through our Masters of Science degree in Communications. Many people don’t realize how crucial communication is to every industry from creative to technical work. Students who graduate from FIU Global Strategic Communication in partnership with Miami Ad School have earned a reputation among advertising and communication professionals as exceptional investments … Read more
Interviewee: Luis Miguel Messianu, Creative Chairman and Chief Executive Officer of Alma Description: Luis Miguel Messianu, Creative Chairman and Chief Executive Officer to a groundbreaking multicultural advertising agency called Alma. He has been influential and one of the true pioneers in the U.S. Hispanic market in a 30+-year career in advertising. His award-winning work for … Read more
Interviewee: Isabella Sanchez, Vice President of Media Integration at Zubi Advertising Description: We are living exciting times where audiences are more mobile than ever and have many good entertainment choices. It makes you wonder, how does a brand cut-through and stands out in this complex media environment? Meet Isabella Sanchez. Isabella is a well-respected advertising … Read more