Interviewee: JB Kropp, VP Digital Marketing plan and Business Development EW Scripps
Description: Why did media giant, EW Scripps acquire a Podcasting company and why is this acquisition so important? In this episode JB Kropp, VP Digital Strategy and Business Development at EW Scripps discusses the importance of podcasting and how acquisitions and new business ideas keep them on the cutting edge of innovation while creating new revenue streams.
