Interviewee: Bernadette O’Grady, Director of Programming and Media Convergence WPTV NBC Channel 5 West Palm Beach
Description: Content is king and delivery is queen. Content is programming and delivery is the platform to make it available to audiences. Television programming or content determines the composition and size of an audience. In this episode, Bernadette O’Grady, Director of Programming and Media Convergence WPTV NBC Channel 5 in West Palm Beach discusses the importance of programming to attract and grow viewers, and ultimately revenue.
