Interviewee: Brandon Beard, Digital Revenue, Product Manager EW Scripps Description: Producing content to inform and entertain audiences is key to build web traffic but it is expensive. Figuring out ways of monetizing this content is exactly what Brandon Beard, Digital Revenue, Product Manager, does. In this episode, Brandon talks about various digital advertising formats, important terms, … Read more
Interviewee: Tom Sly, VP Digital Revenue EW Scripps Description: Building revenue is important for any company and the term “Programmatic” keeps coming up. In this episode, Tom Sly, Vice President of Digital Revenue at EW Scripps will explain ways in which content and audiences are “monetized” to generate revenue. Want to know what programmatic is? … Read more
Interviewee: Bo Schuerman, Director of Digital Solutions Group EW Scripps Description: How do we reach new audiences or engage with audiences through compelling content? In this episode Bo Schuerman, Director of Digital Solutions Group at EW Scripps, discusses the importance of developing consumer-centric content, in other words, content that audiences want to listen to, read … Read more
Interviewee: JB Kropp, VP Digital Marketing plan and Business Development EW Scripps Description: Why did media giant, EW Scripps acquire a Podcasting company and why is this acquisition so important? In this episode JB Kropp, VP Digital Strategy and Business Development at EW Scripps discusses the importance of podcasting and how acquisitions and new business … Read more
Interviewee: Dan Wilson, News Director WPTV NBC Channel 5 West Palm Beach Description: News is at the heart of local television and the main identification with the local community. In this episode, Dan Wilson, News Director WPTV NBC Channel 5 West Palm Beach explains why local news is the most important content to engage the … Read more
Interviewee: Lloyd Bucher, Vice President and General Manager WPTV NBC Channel 5 West Palm Beach Description: Is programmatic or automated buying and selling the future of media advertising? In this episode, Lloyd Bucher, Vice President and General Manager WPTV NBC Channel 5 West Palm Beach discusses the future of negotiating media inventory specifically television, called … Read more
Interviewee: Justin Koenig, Integrated Local Sales Manager WPTV NBC Channel 5 West Palm Beach Description: A television station is a for-profit business and they make money by selling their digital inventory and television airtime. In this episode, Justin Koenig, Integrated Local Sales Manager WPTV NBC Channel 5 West Palm Beach discusses the role and importance … Read more
Interviewee: Sheila Fowler, Research Analyst WPTV NBC Channel 5 West Palm Beach Description: Understanding numbers can be confusing but they can tell the story. In this episode, Sheila Fowler, Research Analyst WPTV NBC Channel 5 West Palm Beach discusses the role of understanding ratings and audience measurements in order to make sound programming choices and … Read more
Interviewee: Bernadette O’Grady, Director of Programming and Media Convergence WPTV NBC Channel 5 West Palm Beach Description: Content is king and delivery is queen. Content is programming and delivery is the platform to make it available to audiences. Television programming or content determines the composition and size of an audience. In this episode, Bernadette O’Grady, … Read more
In this episode, Grizelle De Los Reyes introduces herself and explains the reason behind the Grizelletogo Podcast. She also presents her collaborator, Gabriel, and the kick-off theme song Califlorida. The entire song plays at the end of the interview.